In blog posts, our LinkedIn Groups, on Facebook, we tend to throw the words “data” & “insight” around like they are one in the same. I know, I know, last week we talked about “Excel” vs. “spreadsheets” this week it’s “data” & “insight.” Has 9DOTS Thinking Outside the Box blog suddenly become a long-winded vocabulary lesson!? I promise you the answer is no, AND I am going to keep it short. The difference between the words “data” and “insight” are just as important as last weeks post (found here), if not more important, because we ALL use the words as synonyms–even previous 9DOTS blogs!
To keep it short & sweet:
- Data = unprocessed facts, in no organized fashion, from multiple different sources
- Insight = actionable knowledge that comes from data
This may seem like something small and insignificant, but it is critical to identify the difference. You see, that while it is great to have tons of data, you may not have all of the information or knowledge you really need to gain competitive advantage. How many products did you sell last month? You probably know that number off the top of your head! But why? Why did you sell (or not sell) that amount? What will you accomplish as a business next month, in 6 months, based on the data & numbers you have from last year? Is that change in marketing that you made working positively?
With the right analytics, data can be pulled together from different sources, be organized and help you gain knowledge you didn’t even realize you could have about your organization. Many businesses use data to drive actions and decisions, but if information gives you actionable insight you are much closer to finding value. Turning data into INSIGHT creates the narrative you need to tell your story. As long as you have the correct tools to do so, you will see drastically less unorganized numbers and much more actionable knowledge and information.