PI_Jan15_art3PwC has posted their findings from their 2015 Annual Law Firms’ Survey. Through interviewing the Top 100 firms, they have discovered that a top priority for the future of law firms is to focus on pricing and profitability.

Firms are continuing to invest in business improvement programs. The focus of these programs for Top 10 firms is to drive profitability and enhance support services, whilst firms outside of the Top 10 continue to feel pressure to reduce costs to remain competitive. “A growing number of firms have identified the problem and the solution. Pricing capability and sophistication at a firm-wide and individual partner level is being harnessed and for those firms it is having a swift and significant impact.”

It all falls back into the main idea that communicating and understanding your clients is what leads to a successful law firm. A one-size-fits-all process is no longer the most useful. It results in unhappy clients, and a less profitable law firm. “This depth of understanding the client is a critical precursor to being bale to create and articulate to the client an effective pricing strategy or methodology on a particular matter.”

Providing partners with the right tools and methodology for pricing decisions is also considered key. The article discussing the study mentions that pricing improvement has a very quick ROI. “The PwC report found that even IT projects whose objective is improvement of matter pricing, have an average ROI timescale of only four months.” A lack of correct pricing tools “results in what most firms regard as an unacceptable level of what the report referred to as Unplanned Fee Income Write-offs.”

But, the good news is there is a problem AND a solution. With the right tools, they write-offs are significantly reduced. “Pricing capability and sophistication at a firm-wide and individual partner level is being harnessed and for hose firms it is having a swift and significant impact.”